When To Let Go Of Your Website Designing Creative ideas
Seeing that hard as it can be, although letting head out of your web-site designing options and playing the customer may actually be of gain in the long run.
I know everything you are saying, you’ve been in the net designing business long enough to discover what performs and will not doesn’t, what would my personal customer know? Well following approaching web page design in the same manner, I have unfortunately had no various other choice but to give in to my finest laid plans and comply with the chooses of my personal customers.
Engineering of good websites usually means it has to be attractive to the eye, and also being fully functioning with respect to Search Engine benefits, but inevitably it must display professionalism for the purpose of the business showed.
Making sure that you comply with W3C Standards (W3C Markup Agreement Service) with regards to both CODE and CSS validation is paramount to good style and encoding (but not necessary for good Yahoo PR, Let me discuss in later posts), so when making we prefer to use base HTML formatting and CSS text typeface like Tahoma 11pt, to generate neat set up text and nice site image styles.
I will list some cases of exactly where letting visit has rewards for both parties involved and how in some situations actually led to little or no web traffic for the internet site.
Case Study 1 ) Architectural Company flash and font is important
Our buyer wanted the application of Flash elements to display a variety of architecture photos with a fine fade among images and changes to main CSS Typeface used Tahoma 11pt font and replaced with Century Gothic 11pt, that is used in all their very own logos and architecture design work.
As most would know embedding Flash data files into your webpage results in W3C Validation undefined sourceinability, thus rendering the site Unacceptable Markup. After explaining this, the customer sensed the need to have a very good graphical adobe flash style image far outweighed the importance of quality valid HTML Transition Markup. To them the looks and perception of their site to their consumers was much more advantageous than complying along with the W3C.
In addition , they wanted the Century Gothic font instead of Tahoma. Simply by design 100 years Gothic has a much larger typeface height than Tahoma so when used increased the site height bigger than when using Tahoma thus leading to the site showing with slide bars when ever view below 1024 x 768 image resolution, where recently it built in the whole site perfectly.
In due course the customer realized the desired impacts they required and ultimately it is the buyer who always knows greatest.
Example 2 . Pack supplier becomes boxed in
Our customer had started out anew organization supplying cardboard boxes boxes for moving and packing. They will wanted a simple site with heavy graphic image elements and little or no text at the home page.
Trying to explain to the customer the role of text based search engines benefits and that having no understandable text at the home page might limit their visibility, that they choose style over benefits. Why you might ask would probably a company limit their likelihood of being found on search engines? Well the question continue to burns around too, but since mentioned previous the customer constantly knows best and the decision was exclusively theirs to create.
Their school of thought was basic, their website was merely to be utilized as a referrals guide not the source of extra business, because their marketing strategies would be enough to garner constant business.
To this day I still wonder as to why they limited their marketability and in particular the websitewhich is usually online and could be searched at all times of the day.
Therefore in summary the best laid ideas of mice and guys (well in this case web designers) can be a complete waste great management simply because what I include stated pretty much all along that customer usually knows ideal and inevitably they are the kinds paying for your service therefore sometimes it has best to lie down your weapons and agree defeat.